SJ Lingerie

My Account

SJ Insider

Penfold Family Fundraiser



On Friday the 1st of May we collaborated with other local brands to put on a show for renowned, local make-up artist Ashlea Penfold. She has worked with some of Australia’s most exciting emerging labels and models. Everyone she works with values her positive and generous nature on set and have flocked together to lend a helping hand in her family’s time of need.


My Dream encounter with Sonya Esman

So my dream of collaborating with fashion blogger Sonya Esman from Class is Internal finally came true!

It all started months and months ago when I started designing our latest collection, Violet Valentine. Sonya kept popping into my head when I was working out the new styles so it seemed like the perfect match to have her as the face of the collection and our new SJ Lingerie campaign.


Petite Street Illustrations

Writer, illustrator and digital editor Tiffany Loh, who previously worked at digital publisher Yahoo!7 and some of Australia’s leading fashion and lifestyle mastheads including Harper’s BAZAAR and Grazia has started Petite Street, a blog full of illustrations celebrating the little things in life.



SJ Lingerie is about inspiring and empowering women and we believe the Desert Flower Foundation matches our beliefs by empowering people around the world to stand up and make a change to end female genital mutilation. A percentage from every SJ purchase will support the Desert Flower Foundation and their cause.


Sign up to our mailing list and be the first to know about new products and sales