SJ got a little steamy when the stars align and a collaboration was born with the gorgeous Cora Deitz and Sasha Dobies from Sherbet Birdie Photography. See the full photo shoot here...
SJ Insider
Australian Bridal Fashion Week
Katie and Steph from SJ Lingerie hit the road last month and headed for the city skyline of Sydney for Australian Bridal Fashion Week. See what they got up to here...
Penfold Family Fundraiser
On Friday the 1st of May we collaborated with other local brands to put on a show for renowned, local make-up artist Ashlea Penfold. She has worked with some of Australia’s most exciting emerging labels and models. Everyone she works with values her positive and generous nature on set and have flocked together to lend a helping hand in her family’s time of need.
How to wear your underwear as outerwear
From street style to the latest runway shows, wearing your underwear as outerwear has been taking over the fashion world one lace bralette at a time. We look at our favourite blogger, Micah Gianneli, who perfects this look every time and always seems to find the right balance between skin and lace.
Silk Laundry: Silk Basics for Everyday
Since its debut a few months ago, Silk Laundry is now a must-have staple piece for some of today’s style setters including Micah Gianneli, Steph Claire Smith, Rebecca Laurey from Raspberry and Rouge and Sonya Esman from Class is Internal.
My Dream encounter with Sonya Esman
So my dream of collaborating with fashion blogger Sonya Esman from Class is Internal finally came true!
It all started months and months ago when I started designing our latest collection, Violet Valentine. Sonya kept popping into my head when I was working out the new styles so it seemed like the perfect match to have her as the face of the collection and our new SJ Lingerie campaign.
Petite Street Illustrations
Writer, illustrator and digital editor Tiffany Loh, who previously worked at digital publisher Yahoo!7 and some of Australia’s leading fashion and lifestyle mastheads including Harper’s BAZAAR and Grazia has started Petite Street, a blog full of illustrations celebrating the little things in life.
THE DESERT FLOWER FOUNDATION
SJ Lingerie is about inspiring and empowering women and we believe the Desert Flower Foundation matches our beliefs by empowering people around the world to stand up and make a change to end female genital mutilation. A percentage from every SJ purchase will support the Desert Flower Foundation and their cause.